151K clicks to the MTN app
MTN · Awoof Tuesday
- Client
- MTN
- Market
- Nigeria
- Sector
- Telecoms
- Objective
- Clicks
805%vs the link-click KPI
The challenge
Every Tuesday, MTN's Awoof deal gives 5GB of data for ₦900, but only inside the myMTN NG app. The job was to make young, deal-hunting Nigerians remember the day, open the app and grab the deal, week after week.
Drive weekly in-app redemption of the Awoof Tuesday deals.
How we ran it
We chose four creators Gen Z already trusts on tech and everyday life: one brought satire, another comic timing, a third trend-led storytelling and the fourth step-by-step walkthroughs of the app.
Every post showed exactly how to get the deal in the app and played on the fear of missing Tuesday. Once the posts had proved themselves organically, performance media went behind the strongest on Instagram and TikTok to turn the buzz into clicks.
Creators 4 creators, 8 posts
The creators
Comedy creator
Brought high-energy comedy to the offer. His Reel passed half a million views on Instagram.
Lifestyle creator
Made Tuesday the go-to day for affordable data, with 339,000 views on Instagram.
Tech creator
Walked his audience through the app step by step. His TikTok was the most saved of the campaign.
Tech lifestyle creator
Turned the deal into a must-have weekly hack with his trademark satire.
Results against benchmark
Awoof Tuesday became a weekly ritual. The campaign reached 4.8 million views and impressions, sent more than 151,000 people to the myMTN NG app, eight times the click goal, and almost every comment was a vote of confidence in the deal.
- 151Kclicks to the MTN app
- 805%vs the link-click KPI
- 87%lower cost per click
- 182%of the impressions goal
- ZAR280kadded PR value
What people said
95%+ of comments positive
Na to set Tuesday alarm
It's Tuesday tomorrow, I'm trying it. Thanks for sharing
MTN has always been my favourite network
Want a result like this?
Tell us the action you need people to take. The lead for your market replies within one working day.
Start a brief