Paid in 14 days.

Brand campaigns, clear briefs and growth support, in six African markets.

Why creators join

14-day payment
Your fee goes into your wallet once your campaign admin is complete, and you can draw it 14 days later.
Brand access
Campaigns for brands like MTN, Colgate, Shield and Carling Black Label.
Clear briefs
The action, the deliverables, the dates and the fee, before you agree.
Growth support
Your results after every campaign, so you know what worked.

How it works

  1. 1

    Join

    Sign up on Webfluential or theSALT, where brands find you.

  2. 2

    Get matched

    We match you to briefs that fit your audience.

  3. 3

    Create

    Make the content your way, to a clear brief.

  4. 4

    Get paid

    Complete your campaign admin, then draw your fee 14 days later.

Creator spotlights

Real creator spotlights to come.
  • Lagos
  • Accra
  • Nairobi
  • Kampala

Questions creators ask

FAQ answers to confirm with Expressions.
How and when do I get paid?

Your payment is dropped into your wallet once all your campaign admin is completed, and you can draw it 14 days later. Your fee is in your contract before you post anything.

What will my contract cover?

The deliverables, posting dates, fee, how the brand can use your content and how to disclose it. You see it before you agree.

Do I have to be exclusive?

No. You can work with other brands. If a campaign needs you to avoid a direct competitor while it runs, the contract says so up front.

How do I disclose paid posts?

Use the platform's paid partnership label and #ad, as each market's advertising rules require. Your brief says exactly what to use.

Ready to work with brands?

Join Webfluential or theSALT, our two platforms, so brands can find you and we can match you to briefs that fit your audience.

Join as a creator