Insights
Notes on performance-led influence in Africa: what to measure, where budgets are moving, and what works.
The Death of Vanity Metrics: Why African Brands Need a New Influencer Marketing PlaybookPay a creator with 100,000 followers and most marketers assume 100,000 people will see the post. They won't, and the playbook built on that assumption is failing African brands.Read the article 
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