All work
11K Ayoba app installs
MTN · Ayoba app launch
- Client
- MTN
- Market
- Multi-market
- Sector
- Telecoms
- Objective
- App installs
80Klink clicks
The challenge
Build awareness of the MTN Ayoba app across Nigeria, Ghana and South Africa, and turn that awareness into downloads.
Inspire downloads of the MTN Ayoba app in Nigeria, Ghana and South Africa.
How we ran it
Creators made original content that sparked excitement about Ayoba and showed off the app's features to inspire people to download it.
Creators Creators in Nigeria, Ghana and South Africa
Results against benchmark
- 11KAyoba app installs
- 80Klink clicks
- 290K+engagements
- 28M+impressions
More work
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