All work
35× link clicks vs benchmark
Closeup · Zinc fresh breath
- Client
- Closeup
- Market
- Nigeria
- Sector
- Oral care
- Objective
- Trial
200×lower cost per click
The challenge
Build awareness of Closeup's antibacterial zinc technology, which knocks out bad breath for long-lasting fresh breath.
Explain the zinc technology and drive trial on Jumia.
How we ran it
Micro creators made informative, educational content on Closeup's key benefits to drive trial. Clicks to Jumia were tracked against Jumia's own sales data.
Creators Micro creators
Results against benchmark
- 35×link clicks vs benchmark
- 200×lower cost per click
- 70M+impressions
- 140%impressions vs benchmark
- $0.005cost per click, against a $1 benchmark
More work
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169Kclicks to drinks.ng136%of the impressions goal
246% of the link-click goal
Absolut · Born to Mix
426%vs the link-click KPI76%lower cost per click
192K clicks to the Carrefour app
Colgate · Maximum Cavity Protection relaunch
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