Strategy

The campaign strategy is the first thing we revert with, together with KPIs – not the influencers!

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What brand managers tell us

“We spend on influencers every quarter, and nobody can tell finance what it did. Every campaign chases reach, so every report looks the same.”

What you get

Strategy: Built on local market insights and other campaign learnings, to achieve the performance objectives of your campaign.
Platform approach: The platforms that will best deliver the performance objectives.
Influencer approach: The influencer archetypes best suited to drive performance, together with each one's role.
Influencer examples: A snapshot of the type of influencers we can use in the campaign. Only once the strategy is signed off do we go into the data and analytics on our platforms to vet and find the best-fit influencers for the campaign.
Content direction: How we evolve the strategy into content for action, to drive the desired performance.

Brief
You tell us the action you need for your brand.
Strategy
We revert with a campaign strategy, costs and KPIs.
Approval
You approve it and issue a PO.
Campaign
Once the PO is received, we build the campaign (including influencer sourcing and vetting) and execution starts.

The credentials deck covers our platforms, the method and the work, in one document.

Tell us what people need to do. The lead for your market replies within one working day.