Our platforms provide the data behind every creator we use.
Sourcing, vetting, communication, campaign management, audit trail, live reporting and payments happen on our internationally recognised platforms, built by our technology partners Webfluential and theSALT, with 7 to 10 years' experience and thousands of campaigns executed through them.
Performance = the right mix of creators executing the defined campaign strategyWebfluential
Micro to celebrity creators, vetted on their real audience data.
- Micro
- Mid-tier
- Macro
- Celebrity
Webfluential has connected brands and creators for ten years, with bookings from brands in more than 130 countries. Creators connect their own social accounts, so the audience and performance data we vet them on comes from the platforms themselves, through API integrations with META and TikTok.
- Creator search by audience, niche, platform and past results
- Audience and performance data from creators' own connected accounts
- Briefs, proposals and campaign workflows in one place
- Campaign reporting, creator contracting and payments
theSALT
Real customers and nano voices, matched on 70+ lifestyle data points.
- Customer creators
- Nano
theSALT turns everyday consumers into trusted brand voices. Its community of more than 730,000 members is profiled on over 70 lifestyle data points, from where they bank and shop to what they drive, so a campaign reaches people who already fit the brand, and often already use it.
- Members matched to each campaign on 70+ lifestyle data points
- Targeted quizzes that pick the right participants for every brief
- Trained creators with set deliverables and targets
- Detailed reports on outcomes, content and audience responses
See it on your brief.
The lead for your market replies within one working day, and shows you the platforms on a call.
Start a brief