Expressions, an EXP Group company
Work
  • StrategyStrategy and KPIs, before influencers
  • Events and experientialLive+Influencer experiences
  • PlatformsWebfluential and theSALT
  • MethodologyHow every brief is run and measured
MarketsCreatorsInsights
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Work

What we do

StrategyEvents and experientialPlatformsMethodologyMarketsCreatorsInsights
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Expressions, an EXP Group company

An EXP Group company

info@expressions.agency
  • Lagos10 Adekunle Fajuyi Way, GRA Ikeja+234 901 296 4046
  • Accra#1 Lome Close, East Legon+233 244 260 691
  • NairobiScripture Mission Close, off Langata Rd+254 722 204 649
  • KampalaPlot 7 Ntinda View Crescent, Naguru+256 752 793 113
  • Dar es SalaamMbaraka Mwinsheshe Rd, Mbezi Makonde+255 689 933 932
  • LusakaPlot 5500, Msanzara Rd, Kalundu+260 211 846 104

The Shift, once a month

Notes on performance-led influence in Africa.

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What we do

Events and experiential

Live+Influencer experiences bring together experiential marketing and the creator economy – a powerful combination for breaking through the clutter for consumer engagement.

Start a briefSee the work

3×game attendance versus previous yearCarling Black Label Charity Shield

What brand managers tell us
“Our events fill a room, and then they're gone. The people who weren't there never hear about them.”

What you get

Attendance drive
Creator content before the day that gets people through the door.
Creators on the day
Creators at the event, briefed to post from the floor.
Live coverage
Posts while it happens, for everyone who could not come.
Event reporting
Attendance and reach measured against the goal.

How it works

  1. 1

    Plan

    The event and its content, planned together.

  2. 2

    Promote

    Creators build anticipation and drive sign-ups.

  3. 3

    Cover

    Live content on the day.

  4. 4

    Report

    Attendance and reach against the goal.

Work that shows it

All work
  • 461%of the impressions goal3.9×link clicks vs goal

    Zambia · Beverages · Attendance

    3× game attendance versus previous year

    Carling Black Label · Charity Shield

  • 227%impressions vs. goalPrize confirmation: creators showing content of the winners

    Kenya · Energy drinks · Engagement

    3.8× lower CPM

    Predator Energy · Under the Crown & Freestyle Football

Prefer to read first?

The credentials deck covers our platforms, the method and the work, in one document.

Start with the action you need.

Tell us what people need to do. The lead for your market replies within one working day.

Start a brief