3.8× lower CPM
Predator Energy · Under the Crown & Freestyle Football
- Client
- Predator Energy
- Market
- Kenya
- Sector
- Energy drinks
- Objective
- Engagement
227%of the impressions goal
The challenge
Raise engagement and visibility, celebrate local hustle stories, and strengthen Predator's connection with its community.
Turn local hustle stories into national hype.
How we ran it
Phase one drove content around the Under the Crown promotion, with a trip to Stamford Bridge to watch Chelsea as the prize. Every code under a Predator cap was a step closer, from the matatu stops of Mombasa to the dance floors of Kisumu. Five creators told that story, and liked it so much they posted more than the brief asked for.
Phase two built on Predator's support of a freestyle football event. Purpose-driven creators from regions across Kenya showed how Predator fuels everyday ambition, and the top-performing posts were amplified through paid media.
Creators Purpose-driven creators across Kenya
The creators
Lead creator
The biggest voice of the campaign, driving up to half of all views and engagements.
Creator
A top performer for views and conversation on Instagram and TikTok.
Creator
Took the Under the Crown codes to the streets.
Events creator
Covered the events that brought the promotion to life.
Community creator
Brought the hustle story to a close-knit, loyal audience.
Results against benchmark
Phase one alone drew 5.1 million organic video views and more than 328,000 likes across Facebook, Instagram and TikTok, with Instagram impressions at twice the benchmark. Across both phases the campaign reached 72 million people.
- 3.8×lower CPM
- 227%of the impressions goal
- 72Mreach
- 6Mengagements
More work
All work426%vs the link-click KPI76%lower cost per click
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