276% of the impressions goal
Vivo Energy · Chibolya pitch handover
- Client
- Vivo Energy
- Market
- Zambia
- Sector
- Energy
- Objective
- Attendance
4.4Mimpressions
The challenge
Raise awareness of Vivo Energy Zambia's community development work, show the impact of the rebuilt Chibolya football ground, and strengthen the brand's connection through community stories.
Bring the community to the handover of a rebuilt pitch.
How we ran it
For Sustainability Week, Vivo Energy Zambia rebuilt the Chibolya football ground in Lusaka. Two voices the community already loves told the story: a Zambian football legend and a musician from Chibolya itself.
They shared the build-up, the handover on 11 June 2026 and the football tournament and World Cup watch party that followed. Performance media carried their posts across Lusaka, the Copperbelt and beyond.
Creators 2 creators, 8 posts
The creators
Zambian football legend
Lent the handover a voice the whole country knows. One post reached 654,000 people.
Musician from Chibolya
Spoke for his own community, with the most engaging posts of the campaign.
Results against benchmark
The handover became a national good-news story. The campaign reached 4.4 million impressions, 276% of the goal, drew more than 270,000 engagements at a 6.1% engagement rate, and 97% of comments were positive, with none negative.
- 276%of the impressions goal
- 4.4Mimpressions
- 270Kengagements
- 6.1%engagement rate
What people said
97% of comments positive, none negative
This is absolutely amazing
You are doing fine for the community
Now we are talking
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All work439%impressions vs benchmark63×below the CPC benchmark
22× link clicks vs benchmark
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